Play Honorably

If you’re reading this, you know College Football in the South matters.  We will disown our children for applying to the “wrong” college, and if they actually attend and God forbid graduate from a rival school… let’s just say there are other worthy places to leave their

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Managing Your Brand with the Four ‘R’s

We’ve always tried to do the right thing by our customers. We all still do. But any one who’s sold anything – hot coffee to luxury cars – knows no matter how hard you try, you can’t please everyone all the time.  Twenty-five years ago, we didn’t

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Does your business GMB?

I have been pounding my fist with my clients about the value of GMB (Google My Business).  It is not a social media site, but it must be curated as if it was.  It’s not your main website, but when someone searches for your business online (especially

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