Managing Your Brand with the Four ‘R’s

We’ve always tried to do the right thing by our customers. We all still do. But any one who’s sold anything – hot coffee to luxury cars – knows no matter how hard you try, you can’t please everyone all the time.  Twenty-five years ago, we didn’t

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Does your business GMB?

I have been pounding my fist with my clients about the value of GMB (Google My Business).  It is not a social media site, but it must be curated as if it was.  It’s not your main website, but when someone searches for your business online (especially

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